We are obsessed by the number 9
I have seen many advertisements which say their product which is shown is just 1,999 Rs ! I often wondered why is 1 Rupee difference? They could sell the product for Rs 2000 . I kept on wondering about that advertisement.
We are having the trouble of giving change. Are they giving 1 Rupee change if we buy the product?! Then I came to know about interesting fact.
People are obsessed with the number 9 . Our brain start to think this product is discounted and its going to be our profit by saving 1 Rupee !
Retailers know this simple fact and they encash it.
If there is a product which is having a round figure price , people wont buy it. But if that product is offered discount , lets say by just 1 Rupee , people throng to buy the product. Its all about function of our brain !
I have seen many advertisements which say their product which is shown is just 1,999 Rs ! I often wondered why is 1 Rupee difference? They could sell the product for Rs 2000 . I kept on wondering about that advertisement.
We are having the trouble of giving change. Are they giving 1 Rupee change if we buy the product?! Then I came to know about interesting fact.
People are obsessed with the number 9 . Our brain start to think this product is discounted and its going to be our profit by saving 1 Rupee !
Retailers know this simple fact and they encash it.
If there is a product which is having a round figure price , people wont buy it. But if that product is offered discount , lets say by just 1 Rupee , people throng to buy the product. Its all about function of our brain !
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