Shrinkflation

  Nowadays did you buy a packet of Parle-G biscuits ?

One normal pack of Parle-G biscuits come for just 5 rupees.

It would be enough to quench the hunger. 

Just a year back,  the biscuits were available in the bigger size compared to the present size. 

But price is 5 rupees itself but quantity is less.

This is called Shrinkflation.

Shrinkflation is the process of reducing the size or quantity of the product while price of the product remains same.

Shrinkflation is widely used in food industry. 

Shrinkflation is not a fraud or illegal activity. 

It has become a common tactics to help producers to deal with their own inflation problems from suppliers.