We have seen the jewellery we have bought in the jewellery shop , are always wrapped in a pink colour paper .
Why not other colours ?
The jewellery made of gold , silver , diamond or platinum are already shining or glittering . The glow is highlighted when contrasted against bold colours . Jewellers always use paper sheets to protect the jewels against scratches .
Scientifically , darker backgrounds of a wrapping paper will absorb more light , making an attractive contrast background to the shining jewels , reflecting off light . Now if the wrapping paper is white , as we know white reflects all colours , thereby the glow of jewels would be reduced .
Why not black colour then ? We know that black colour absorbs most light , reflecting off none . It would be the ideal colour of paper to wrap the jewels . But it is a colour that is associated with mourning and negativity . People will not like to buy the jewels wrapped in a black colour paper .
That's why jewellers selected pink colour which is a bold colour and is often associated with happiness and joy . That is the reason why wrapping paper of jewellery is pink .
Why not other colours ?
The jewellery made of gold , silver , diamond or platinum are already shining or glittering . The glow is highlighted when contrasted against bold colours . Jewellers always use paper sheets to protect the jewels against scratches .
Scientifically , darker backgrounds of a wrapping paper will absorb more light , making an attractive contrast background to the shining jewels , reflecting off light . Now if the wrapping paper is white , as we know white reflects all colours , thereby the glow of jewels would be reduced .
Why not black colour then ? We know that black colour absorbs most light , reflecting off none . It would be the ideal colour of paper to wrap the jewels . But it is a colour that is associated with mourning and negativity . People will not like to buy the jewels wrapped in a black colour paper .
That's why jewellers selected pink colour which is a bold colour and is often associated with happiness and joy . That is the reason why wrapping paper of jewellery is pink .
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